Handcrafted in Japan, A Pledge to Preserve Craftmanship

“Designed in New York, Handcrafted in Japan” isn’t just a phrase for MILAMORE jewelry. It is a pledge to keep the art of handcrafting jewelry alive in a time where lab-grown diamonds and factory-made jewelry is easily and readily available. 

Since we opened our doors in 2019, we have been working closely with the atelier of Azusa Yamoto (Milamore’s Co-founder) and his family. Azusa’s family are respected crafters of fine jewelry in Japan. The first atelier opened its doors as a watchmaking shop in Tokyo’s Asakusa District during the 1920s and then evolved into a jewelry-making atelier after World War I. The Azusa’s family atelier embodies the Japanese ideal ‘Omotenashi’ ; a concept that means every service is from the bottom of the heart – honest, no hiding, no pretending. In the case of jewelry crafting this means that every piece is made and presented with the utmost attention, care and consideration.

This is what it means to be “Handcrafted in Japan”. Our community of highly skilled artisans continue to create heritage art by combining techniques that have been passed down for generations with modern-day technology. They are masters of their craft, and together we share a commitment to quality and passion for innovation.

“I believe in the quality of Japanese craftsmanship. The passion, paying attention to the details.. I have so much respect to artisans. Ultimately I want Milamore to become a platform to support and show to the world internationally the quality of our craftsmanship in Japan.”

-George Inaki Root
CEO & Creative Director of MILAMORE

Keeping craftsmanship local and authentic is a top priority for George Inaki Root, CEO and Creative Director of Milamore, as he spent most of his childhood in Japan. “I believe in the quality of Japanese craftsmanship. The passion, paying attention to the details..” says George, “I have so much respect for artisans. Ultimately I want Milamore to become a platform to support and show the world internationally the quality of our craftsmanship in Japan”. As Milamore grows, the goal of showcasing the incredible talents of these craftsmen is being achieved.

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